Channel choice based on audience
Not every platform fits every company. We assess where your audience actually is and prioritise the ad budget accordingly.
Performance marketing with ongoing optimisation
Advertising that is adjusted ongoing, not set up and forgotten.
Fremragende · 5/5“When we started working together 12 months ago, they were an external supplier. Now they are a fixed part of the engine room at ECO Machines.”
In the same period we have experienced a growth journey few companies get to try.
A tenfold increase in revenue with strong double-digit million growth.
That kind of growth is not just a nice number. It puts completely new demands on systems, processes, communication and the entire digital foundation a business stands on.
BEZT has been with us all the way and built the foundation we needed.
It began with our marketing and content setup, but the collaboration quickly grew into far more than marketing.
Today BEZT has developed our entire digital infrastructure, which the sales and operations of our electric mini loaders run on, from our factory to dealer to end customer.
That covers among other things:
- Complete production overview
- Quality control together with the factory
- ETA and ETD management
- Reservation of machines for dealers
- Handling of warranty and complaint cases
- Internal and external communication
- Individual customer and dealer pages
- Integration with our distributor’s systems
On top of that comes our website, landing pages and phone app. The full digital setup that connects customers, dealers, production and the organisation.
They dig into the business, challenge the solutions and figure out what we will actually need before the need becomes critical.
That approach has directly helped us secure a place with an international distributor, and after the first year the collaboration naturally developed into a real partnership around international distribution.
Our strongest recommendations to anyone considering BEZT Business Partner.
Fremragende · 5/5“We have worked with BEZT continuously for the past 4–5 years, and it has been one of the best decisions for our business.”
We have outsourced our entire sales funnel. Everything across web, marketing and video production is handled by BEZT — and it does not feel like a classic agency setup. It feels like having them in-house.
They understand our business, our market and what it takes to create enquiries that can convert into sales.
Most recently, BEZT helped us with our new website, which has performed so strongly on Google without advertising that we have been able to cut our Google Ads and still get more enquiries than before.
On top of that, in just 5 months they have generated around 500 enquiries via Meta, most of them good. One of the things we especially value is the flexibility. BEZT understands how to adjust the effort to our current goals.
If we want fewer enquiries on electric cars, they can adapt the advertising and generate leads for exactly that.
If we want to focus more on luxury cars or specific leasing types for a period, they can quickly turn the campaigns in that direction.
That means our marketing is continuously adapted to our business, the market and the cars we want to sell more of.
BEZT is not just a supplier — they are a real partner who takes ownership, thinks with us and delivers results.
We give BEZT our strongest recommendation.
Paid advertising gives fast visibility, but the effect disappears the moment the budget stops, and performance drops if campaigns are not adjusted ongoing.
BEZT runs performance marketing as an ongoing operations task for more than 40 companies, with a focus on spending the ad budget where it actually creates value.
Ongoing optimisation
Campaigns are not set up and left alone. We follow performance continuously and adjust messages, budgets, and targeting based on what works.
Interplay with SEO
Paid advertising and organic visibility often work best together when planned as one, for example by using ads where organic visibility has not yet been built.
Clear reporting
We emphasise making it clear what the ad budget is actually spent on, and how that develops over time.
What you typically get out of it
- Advertising targeted at the channels where your audience actually is
- Ongoing campaign optimisation rather than a static setup
- Interplay between paid advertising and organic visibility
- Experience from ongoing marketing operations for 40+ companies
Questions we often hear
- Should we choose SEO or performance marketing first?
- It depends on how urgent the need for visibility is. Performance marketing delivers faster results, while SEO is a more durable investment over time. Often it makes sense to combine them.
- How often do you adjust campaigns?
- It depends on scope and platform, but campaigns are followed continuously so budget and targeting can be adjusted with performance, rather than only at fixed, infrequent reviews.
- Can you take over campaigns another vendor has set up?
- Yes, we are happy to review existing campaigns to assess what works and where there is room for improvement, before we set a further strategy.
Contact BEZT
Describe the challenge, or what you want built. We review every enquiry personally and only continue when we can deliver with certainty.