This dossier, like the one on custom development, does not describe a single client, but the pattern across the 40+ companies BEZT continuously runs marketing for.
Common across the clients is that they need ongoing operations rather than one-off campaigns. SEO, advertising and content are disciplines that require continuous adjustment to keep working, not something set up once and forgotten.
The work spans from the technical, such as SEO and ad structure, to the content side, such as content and follow-up via email and SMS. What is weighted highest depends on each company's situation and audience.
Common across the collaborations is that they are ongoing rather than project-based. That makes it possible to adjust the strategy based on what actually works, instead of locking into one plan for a full year at a time.