Solution

Custom CRM system

A CRM system should reflect the way you actually sell, not a generic sales process.

Belongs under Software development →

A custom CRM system gathers customer and sales data in one place, adapted to your own sales process, instead of you having to adapt your process to a standard system's structure.

01Chapters

01

The problem

Standard CRM systems are built to cover most companies' needs reasonably well, which often means they cover your needs only partly. The result is fields no one uses, features that do not match your process, and manual work alongside the system to compensate.

02

Build or buy

A standard CRM is faster to get started with and has low start-up costs, but can become expensive over time through licences per user and paid adaptations. A custom CRM requires a larger investment from the start, but is built precisely for your process and has no ongoing licence cost per user. The choice depends on how specific your sales process is, and how long you expect to use the system.

03

Workflows the solution covers

  • Registration and qualification of leads
  • Follow-up with clear ownership per lead or customer
  • Quoting and tracking of quote status
  • Overview of customer history and ongoing dialogues

04

Integrations

  • Finance system for invoicing
  • Website and landing pages to receive leads
  • Email and calendar for follow-up
  • Existing internal systems where relevant

05

BEZT experience

BEZT has experience with CRM and sales systems from several angles: as custom client projects and as our own product through CRMIX.ai, where AI is built in as part of how the system prioritises leads and follow-up.

What should decide your choice

  • How specific and established is your sales process already today?
  • How many systems does the CRM system need to integrate with?
  • How many users need access, and how does that affect licence costs in a standard system?
  • How important is it that the system can be adapted ongoing without consultant dependence?

Questions we often hear

Can a custom CRM system integrate with our finance system?
Yes, integration with finance systems is a common part of CRM projects, and we clarify concretely which systems need to be connected early in the process.
How long does it take to build a CRM system?
It depends on scope. A limited first version covering the most important workflows can be built significantly faster than a system that needs to cover the entire customer journey from the start.
Can the system grow with the company?
Yes, we build with the intent that the system should be able to expand with new features and workflows as the company develops.

Is this relevant to your situation?

We will say so honestly if the job does not belong at BEZT.

Get an assessment of your CRM needs