Why is a B2B website different from a B2C website?

B2B purchases typically involve more decision-makers and a longer process, which means the website needs to answer different questions for different roles across multiple visits, not only lead to a single, quick purchase.

How important is SEO for a B2B website?

Very important for many B2B companies, since organic search is often a central source of new leads, especially for companies with a technical or specialised offering.

Can you integrate the website with our CRM system?

Yes, we often connect the website to the CRM system you already use, so leads from the website are handled in the same place as the rest of your sales process.

Industry

Websites for B2B companies

B2B companies

A B2B website rarely sells on the first visit. It needs to convince across multiple visits and decision-makers.

Belongs under Websites →

B2B purchases typically involve more decision-makers and a longer decision process than B2C purchases. A B2B website therefore needs to convince several different roles and work as a reference when the decision is made internally at the customer.

01Chapters

Challenges in the industry

The website is built to present the company, but does not answer the concrete questions a potential customer has during a longer decision process
Content is not adapted to the fact that several different roles at the customer, from user to decision-maker, visit the site with different questions
Cases and documentation are hard to find, even though they are often decisive for convincing a B2B buyer
The site is not built to support SEO, even though organic search is often an important source of B2B leads

Workflows we solve

Structure that guides different roles at the customer to relevant content
Cases and documentation that are easy to find and share internally at the customer
Content built around concrete questions in the decision process
Technical foundation that supports SEO and visibility over time

Build or buy

Standard website builders can cover the most basic needs, but often give limited flexibility to structure content around a complex B2B decision process or to support SEO at a deeper level. A custom-built website makes it possible to structure content and technology precisely around how your customers actually make decisions.

Integrations

CRM system to receive and handle leads from the website
Marketing tools for follow-up on visitors
Analytics tools to follow how content is used

BEZT experience

BEZT builds websites for B2B companies with a focus on structure, SEO, and content that matches a longer decision process, and has experience from own SEO-driven platforms such as TagmembranGuide.

What should decide your choice

How long and complex is your typical sales process?
How many different roles at the customer typically visit the website?
How important is organic search as a source of new leads?
Should the website be able to expand ongoing with new content and new cases?

Questions we often hear

Why is a B2B website different from a B2C website?: B2B purchases typically involve more decision-makers and a longer process, which means the website needs to answer different questions for different roles across multiple visits, not only lead to a single, quick purchase.
How important is SEO for a B2B website?: Very important for many B2B companies, since organic search is often a central source of new leads, especially for companies with a technical or specialised offering.
Can you integrate the website with our CRM system?: Yes, we often connect the website to the CRM system you already use, so leads from the website are handled in the same place as the rest of your sales process.

Related work

From BEZT Index

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